Behind the Voice - Sanna Hartfield

ElevenLabs
27 Aug 202403:08

TLDRSanna Hartfield, a singer and voice actor with over 20 years of experience, shares her journey in voice acting, including work with BBC, ITV, and Fisher Price. She highlights her involvement with 11 Labs, where she has created popular AI voices like Charlotte and Mimi. Sanna emphasizes the passive income and creative control offered by 11 Labs' voice cloning technology, allowing her to audition and work without strain on her voice. This innovation has opened new doors for her career, providing financial security and saving time.

Takeaways

  • 🎤 Sanna Hartfield is a singer and voice actor with over 20 years of experience.
  • 🇬🇧 She has been featured on BBC and ITV in the UK.
  • 🎧 Music producers may recognize her vocals from freal.com.
  • 🇸🇪 Parents in Sweden might know her as the voice of Fisher Price learning toys.
  • 💰 Sanna mentions significant passive income through 11 Labs.
  • 📅 The voice library started with a few voices in March and now exceeds 100 million characters.
  • 🔊 Sanna created the powerful and seductive voice of Charlotte for 11 Labs.
  • 🦊 She is also the voice of Mimi, a cute Swedish creature living in the woods.
  • 👍 Sanna appreciates the ethical approach and control 11 Labs provides to artists.
  • 👩‍🎤 She takes pride in being the first Swedish female voice on 11 Labs.
  • 🎤 Sanna has cloned her voice with AI, allowing her to save her voice and have it work 24/7.
  • ⏱️ The AI clone saves time and effort by handling auditions and jobs remotely.
  • 💵 The financial backup provided by 11 Labs has been invaluable to Sanna.

Q & A

  • Who is Sanna Hartfield and what is her profession?

    -Sanna Hartfield is a singer and voice actor with over 20 years of experience.

  • Where might people in the UK have heard Sanna Hartfield’s voice?

    -People in the UK may have heard Sanna Hartfield’s voice on BBC and ITV.

  • How have music producers interacted with Sanna Hartfield's work?

    -Music producers may have downloaded Sanna’s vocal acapellas from freal.com.

  • In which context might Swedish parents recognize Sanna Hartfield's voice?

    -Swedish parents might recognize Sanna Hartfield's voice from Fisher Price learning toys.

  • What passive income source does Sanna mention in relation to 11 Labs?

    -Sanna Hartfield mentions that voice cloning with 11 Labs has become a significant passive income source.

  • How many characters has the 11 Labs voice library processed since its launch?

    -The 11 Labs voice library has processed over 100 million characters.

  • What is the persona of ‘Charlotte’ in Sanna’s work with 11 Labs?

    -Charlotte is a powerful and seductive voice persona created by Sanna for 11 Labs.

  • How does Sanna describe her ‘Mimi’ voice?

    -Sanna describes ‘Mimi’ as a cute little Swedish creature that lives in the woods and is sometimes shy.

  • Why did Sanna and her team choose to work with 11 Labs?

    -Sanna and her team chose 11 Labs because they found it ethical, artist-friendly, and providing a lot of control to the creators.

  • What are the benefits Sanna mentions about using AI voice clones?

    -Sanna mentions that AI voice clones help her save her voice, allow clients to audition her voice without her presence, and provide her with financial backup.

Outlines

00:00

🎤 Introduction to Santa Hartfield's Career

Santa Hartfield introduces herself as a singer and voice actor with over 20 years of experience. She mentions her presence in the UK, where she has worked with BBC and ITV, as well as her contribution to music production through platforms like Freal.com. Additionally, her voice is featured in Fisher Price toys in Sweden.

💸 Earning Passive Income with 11 Labs

Santa shares her experience with 11 Labs, a platform that provides significant passive income for voice actors. She started building a voice library in March, and in a short time, the total usage surpassed 100 million characters, which amazes her. She highlights how powerful and seductive her voice creation, Charlotte, has become on the platform.

🌲 The Character of Mimi and 11 Labs' Ethical Approach

Santa talks about Mimi, a Swedish character she voices, describing her as a shy creature living in the woods. She explains how her team discovered 11 Labs through YouTube and were initially cautious, but later realized that the platform is ethical and offers artists significant control, which made them eager to join.

🇸🇪 Pride in Being the First Swedish Female Voice

Santa expresses pride in being the first Swedish female voice on 11 Labs. She explains that she has recorded voices for both narration and conversational uses under the names 'S. Harfield Narration' and 'S. Harfield Conversational'. Additionally, she talks about her ambition to become the first singer to clone her voice using AI.

🎶 The Birth of S. Harfield's AI Voice Clone

Santa describes how she and her partner were always eager to innovate, leading to the creation of 'S. Harfield Beer,' her voice clone. This clone was born out of her excitement to be the first singer to use AI to properly clone her voice, which she pursued passionately after discovering 11 Labs.

⏱️ Time and Energy Saved by AI Cloning

Santa shares her frustrations with lengthy, unpaid auditions in the past and highlights how AI cloning has streamlined her work. Now, clients can audition her voice before even contacting her, her voice clones work around the clock, and she can save her voice and time. She emphasizes how this has been both a time saver and a significant financial backup.

Mindmap

Keywords

💡Voice Actor

A voice actor provides vocal performances for various forms of media, including television, radio, and video games. Sanna Hartfield has worked as a voice actor for over 20 years, and her voice has appeared on platforms such as BBC, ITV, and Fisher Price toys.

💡BBC and ITV

BBC (British Broadcasting Corporation) and ITV (Independent Television) are major television networks in the UK. Sanna mentions that if you have lived in the UK, you might have heard her voice on these channels, highlighting her long-term career in media.

💡Freel.com

Freel.com is a platform where music producers can find and download various vocals, including acapellas. Sanna Hartfield mentions that her vocals are available on this platform, making her voice accessible to music producers globally.

💡11 Labs

11 Labs is an AI-powered platform that allows voice cloning and generation of synthetic voices. Sanna Hartfield talks about how she created voices like Charlotte and Mimi on this platform, benefiting from its passive income opportunities.

💡Charlotte

Charlotte is a seductive and powerful AI-generated voice created by Sanna Hartfield for 11 Labs. This voice is used as part of her work in voice cloning, and she describes it as being anything but shy, reflecting her versatility as a voice actor.

💡Mimi

Mimi is another AI-generated voice created by Sanna Hartfield, representing a shy, cute Swedish creature that lives in the woods. This character showcases Sanna's ability to create diverse personalities through voice.

💡Voice Cloning

Voice cloning is the process of creating a digital replica of someone's voice using AI technology. Sanna Hartfield explains her passion for being one of the first singers to clone herself properly, utilizing platforms like 11 Labs to achieve this.

💡Auditions

Auditions are a process where voice actors or performers showcase their skills to be selected for roles. Sanna mentions that before voice cloning, she spent a lot of time on auditions that didn’t always lead to jobs, whereas now, her voice clones can audition for her.

💡Passive Income

Passive income is earnings that require minimal active involvement. Sanna discusses how 11 Labs provides significant passive income by allowing her cloned voices to work 24/7, freeing her from continuous voice work while still generating revenue.

💡Ethical AI

Ethical AI refers to the responsible and transparent use of artificial intelligence in ways that respect individual rights and privacy. Sanna emphasizes that 11 Labs operates ethically, giving her as an artist a sense of control and transparency, which motivated her to participate in the platform.

Highlights

Sanna Hartfield introduces herself as a singer and voice actor with over 20 years of experience.

Her voice has been featured on BBC and ITV in the UK.

She’s known to music producers for her acapellas on freal.com.

Parents in Sweden may recognize her as the voice of Fisher Price learning toys.

Hartfield highlights that working with 11 Labs provides significant passive income.

She and her team launched the voice library in March, which now exceeds 100 million characters.

She created the voice 'Charlotte' for 11 Labs, a powerful and seductive voice.

Hartfield voices 'Mimi,' a cute and shy Swedish character living in the woods.

Hartfield explains how they got involved with 11 Labs after watching a YouTube video and finding the platform ethical.

She takes pride in being the first Swedish female artist to join 11 Labs.

Hartfield cloned her voice for 11 Labs, wanting to be the first singer to clone herself using AI.

Her voice clones now audition and work 24/7, saving her time and effort.

This technology allows clients to discover voices they didn’t know they wanted.

The passive income from voice cloning has been a financial backup for Hartfield.

She expresses her passion for voice cloning and being part of a groundbreaking system.

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