How I "Humanize" ChatGPT AI Content...

Matt Diggity
28 Feb 202411:06

TLDRMatt Diggity explores techniques to make ChatGPT-generated content sound more human-like. He tests 67 prompts, identifying 8 effective ones across categories like personas, personal experience, fact insertion, and audience targeting. These prompts enhance content originality, readability, and personal touch. Matt also introduces a method to train ChatGPT to mimic a specific person's writing style, adding a layer of authenticity. The video concludes with a sponsored segment on Search Intelligence's link-building campaign, demonstrating effective use of AI in SEO.

Takeaways

  • 🧑‍💻 The video discusses strategies to make AI-generated content sound more human-like, focusing on ChatGPT.
  • 📝 The presenter, Matt Diggity, tested 67 prompts and identified 8 effective ones for 'humanizing' AI content.
  • 🎯 These prompts are categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.
  • 📈 A team of 30 viewers rated the AI-generated content on a scale of 0 to 10 to gauge its human-like quality.
  • 📝 Persona prompts are used to train ChatGPT to mimic a specific person's writing style, including tone, structure, and vocabulary.
  • 🤖 Personal experience prompts help integrate the author's background and opinions into the AI-generated content.
  • 🚫 Perplexity prompts involve avoiding commonly overused AI phrases and words to reduce the 'AI smell'.
  • 💥 Burstiness prompts encourage varying sentence and paragraph lengths to mimic natural human writing patterns.
  • 📊 Fact insertion prompts are crucial for including up-to-date and relevant facts in the content, beyond ChatGPT's training data.
  • 🗑️ Unfluffing prompts ensure that every sentence in the content provides value and is free from unnecessary filler.
  • 🎭 Flavor prompts aim to make the content engaging by incorporating humor, idioms, and a conversational tone.
  • 🎯 Audience targeting prompts help tailor the content to a specific demographic, ensuring it resonates with the intended readers.

Q & A

  • What was the main objective of Matt Diggity's experiment with ChatGPT?

    -The main objective was to test different prompts to make ChatGPT's responses sound more human-like, and to identify which prompts were effective in achieving this.

  • How many prompts did Matt Diggity test, and how many were considered effective?

    -Matt Diggity tested 67 different prompts, and out of those, 8 were found to be effective and became part of his permanent prompts set.

  • What are the eight categories of effective prompts that Matt Diggity identified?

    -The eight categories are personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

  • What is a persona prompt, and how does it work?

    -A persona prompt is used to train ChatGPT to write in the style of a specific person, such as the user themselves. It involves analyzing a sample of that person's writing and then creating content that adheres to the identified writing style.

  • How does personal experience enhance the human-like quality of AI-generated content?

    -Including personal experience and stories in the content makes it unique and gives it a personal touch, which is often missing in AI-generated content and helps it stand out from generic AI output.

  • What is meant by 'perplexity' in the context of AI-generated content, and how does it improve the content?

    -Perplexity refers to the use of less common or unexpected words and phrases to avoid the repetitive language patterns often found in AI-generated content, making it sound more natural and less robotic.

  • What is 'burstiness' and how does it contribute to the human-like quality of AI content?

    -Burstiness refers to the variation in sentence and paragraph lengths in writing, which mimics the natural and irregular pattern of human writing, as opposed to the uniform structure often produced by AI.

  • Why is fact insertion important when generating AI content, and how does it help?

    -Fact insertion is important because it allows the AI to include up-to-date and relevant information that may not be present in its training data. This enhances the content's credibility and relevance to the reader.

  • What is 'unfluffing' and how does it improve AI-generated content?

    -Unfluffing involves removing unnecessary filler content and ensuring that every sentence provides value to the overall goal of the content piece, making the content more concise and impactful.

  • How does adding 'flavor' to AI content make it more engaging and human-like?

    -Adding flavor to AI content involves incorporating elements like humor, idioms, metaphors, and anecdotes, which are characteristic of human writing and make the content more enjoyable and relatable.

  • What is audience targeting in AI content generation, and why is it significant?

    -Audience targeting involves tailoring the content to a specific demographic, tone preference, and reading level, ensuring that the content resonates with the intended audience and meets their expectations.

Outlines

00:00

😀 Mastering AI-Generated Human-Sounding Content

Matt Diggity, founder of multiple SEO businesses, shares his experience in crafting prompts that make AI-generated content sound human-like. He experimented with 67 prompts, identifying eight effective ones categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. These prompts are designed to mimic human writing styles, including personal anecdotes and opinions, and to avoid AI-typical phrases. Matt's team rated the AI-generated content on a scale from 0 (strongly AI) to 10 (strongly human), with the top prompts scoring high on human-like qualities. The video offers a guide to using these prompts to train AI, like ChatGPT, to produce content that is not only original and easy to read but also tailored to specific authors' styles and targeted audiences.

05:01

🛫 Leveraging Seasonal Trends for SEO Success

The script describes a successful SEO strategy where Matt's team anticipated a surge in travel during summer and created a guide on sleeping on planes. They used MuckRack to identify travel journalists and pitched the guide to them, resulting in the client's content being featured on prominent websites. This example illustrates the effectiveness of aligning content with seasonal trends and journalists' interests to earn valuable backlinks. The video then transitions into discussing perplexity in AI-generated content, noting the repetitive and unnatural language AI tends to use. To counter this, Matt introduces a prompt that advises against using certain words and encourages the use of a varied vocabulary to make the content more human-like and less robotic.

10:03

🔍 Enhancing AI Content with Facts and Personalization

Matt addresses the limitations of AI models, which are trained only up to January 2022, and their tendency to produce fluffy content. To inject factual accuracy and relevance, he suggests including up-to-date facts in the prompts. He also emphasizes the importance of unfluffing content, ensuring every sentence provides value. The video introduces prompts that encourage a conversational, empathetic, and humorous tone, as well as the customization of content to target specific audiences. Matt explains how combining these elements results in AI-generated content that not only sounds human but also resonates with the intended audience. He also touches on the time-consuming and subjective nature of manual content creation and hints at the benefits of using Surfer AI, which automates the process of generating humanized, SEO-optimized content.

Mindmap

Keywords

💡Humanizing AI Content

Humanizing AI content refers to the process of making AI-generated text sound more natural and less robotic, thereby mimicking human writing style. In the video, the speaker discusses various techniques and prompts to achieve this, such as using specific personas, personal experiences, and fact insertion. The goal is to create content that is not only engaging but also indistinguishable from that written by a human, as per Google's helpful content guidelines.

💡Prompts

In the context of AI content generation, prompts are the initial inputs or instructions given to an AI model to generate text. The video emphasizes the importance of crafting effective prompts to guide the AI towards producing more human-like content. Examples from the script include prompts that instruct the AI to analyze the speaker's writing style or to avoid using certain phrases that are typically associated with AI-generated content.

💡Persona

A persona in content creation is a specific character or voice that the content is written to represent. The video suggests training the AI to emulate a particular persona, such as the speaker himself or a favorite copywriter, to give the content a unique and personalized tone. This is achieved by providing the AI with examples of writing in that persona's style and asking it to create content that adheres to that style.

💡Personal Experience

Incorporating personal experience into AI-generated content adds a layer of authenticity and relatability. The video describes how to train the AI to include the creator's background, stories, and opinions to make the content stand out. For instance, the speaker shares how he integrates his history as an electrical engineer and his views on Google's understanding of content into the AI's output.

💡Fact Insertion

Fact insertion is the process of including accurate and relevant data into AI-generated content to enhance its credibility and value. The video highlights the limitation of AI models in providing up-to-date or specific factual information. To overcome this, the speaker suggests manually inserting recent and relevant facts into the prompts, which helps in creating content that is both informative and engaging.

💡Perplexity

Perplexity, in the context of the video, refers to the avoidance of using common AI phrases and words that can make the content sound robotic. The speaker provides an example of a prompt that instructs the AI to avoid certain words and phrases, thus encouraging the creation of content that is less predictable and more aligned with how humans naturally express themselves.

💡Burstiness

Burstiness is a term used to describe the variation in sentence and paragraph length in written content. The video explains that human writing tends to be bursty, with a mix of short and long sentences and paragraphs, which adds dynamism to the text. The speaker provides a prompt to encourage the AI to create heterogeneous paragraphs and sentences, resulting in content that better mimics human writing patterns.

💡Unfluffing

Unfluffing is the process of removing unnecessary filler content and ensuring that every sentence in the AI-generated text provides value. The video discusses how to instruct the AI to avoid fluff and focus on delivering actionable advice or information. This results in content that is concise, direct, and more likely to engage the reader.

💡Flavor

Flavor in content refers to the unique style, tone, and voice that make it engaging and enjoyable to read. The video suggests using prompts that encourage the AI to be conversational, empathetic, and occasionally humorous, incorporating idioms, metaphors, and natural dialogue. This approach adds a human touch to the content, making it more relatable and interesting to the target audience.

💡Audience Targeting

Audience targeting is the practice of tailoring content to meet the specific needs, preferences, and characteristics of a defined audience. In the video, the speaker explains how to provide the AI with information about the target audience, such as demographic details, tone preferences, and reading level. This ensures that the content resonates with the intended readers and is more likely to be well-received.

Highlights

Matt Diggity tested 67 different prompts to humanize ChatGPT AI content.

Eight prompts were found to be game changers for humanizing AI content.

These prompts are categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

The video offers a method to make ChatGPT sound like any human, including the viewer or a favorite copywriter.

Google's helpful content guidelines are discussed, emphasizing the need for originality, personal experience, and easy readability.

A team of 30 channel viewers helped rate the human-like quality of content produced by different prompts.

A baseline test showed a standard ChatGPT output scored a 1.3 out of 10 for human-like content.

Persona prompts are used to train ChatGPT to mimic a specific person's writing style.

Personal experience prompts help incorporate the author's background and opinions into AI-generated content.

Perplexity prompts are designed to avoid repetitive AI phrases and encourage more natural language.

Burstiness prompts ensure variation in sentence and paragraph lengths, mimicking human writing patterns.

Fact insertion prompts address the need for up-to-date and factual information in AI content.

Unfluffing prompts remove unnecessary fluff and ensure every sentence provides value.

Flavor prompts encourage the use of humor, idioms, and natural dialogue to make content more engaging.

Audience targeting prompts help tailor content to a specific demographic, tone, and reading level.

Combining all prompts results in highly human-sounding AI content that can outperform human writing.

Surfer AI is introduced as a tool that automates the process of humanizing AI content by analyzing top-ranking articles.

Surfer AI offers a hundred dollars worth of free credits to users who sign up through a special link.

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